To watch the top level of skill compete in NBA basketball live and in person, you’ll want tickets to the NBA All Star Game, where the best players of the Eastern Conference go up against the best of the Western Conference. And while you're treating yourself to the best of basketball, you might as well make a weekend of it, with a variety of NBA-related events, including the All-Star Celebrity Game, the Rising Stars Challenge, and the Shooting Stars Competition. As one of the most popular weekends in all of professional basketball, tickets are sure to go fast!
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As North American all-star spectacles go, the National Basketball Association's All-Star Game is the flashiest and most action-packed of them all. Unlike the NFL's Pro Bowl, which wandered aimlessly and was almost discontinued until it landed in Honolulu, basketball's version of showing off has been a hit since its inception in Boston in 1951.
While Major League Baseball had been in the AllStar business since 1933, it did not take long for the NBA to make a hit of the concept of East vs. West in an all-out star spectacular. Over the years, the gradual inclusion of more and more exciting peripheral events has turned the NBA All-Star Game into an All-Star Weekend.
We owe this traditional midseason classic to the brainstorming of Haskell Cohen, a publicist for the NBA. At the beginning of the 1950s, the NBA was a struggling concept, with high franchise turnover and an increasing tendency to place teams in such smaller cities as Sheboygan, Wisconsin and Waterloo, Iowa. On top of that, there was a brewing scandal involving college basketball players. The NBA needed a profile boost.
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